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With the increasing competition in the market, a variety of ways of promotional activities, network power companies have to “create a festival”, offline entities have also continued to introduce discount activities, in order to allow more consumers to actively participate in promotional activities, businessmen have designed the exquisite activities of posters, with eye-catching publicity slogans, hoping to attract more “popularity” and “Buy Gas”. This interaction effect and verifies the mediating effect of perceptual The experiment second verifies the existence of TheĬonclusion of the experiment is that the match between the promotional frameĪnd the background color has an interactive effect on the value perception of The moderating effect of individual control sense on the relationship. Studies the mediating effect of perceptual diagnosis on the relationship, and The matching of promotional frame and background color affects consumers ’ value perception of promotional activities, and Through two experiments, the paper discusses how


This studyĭivides the promotional framework into positive promotional framework and Paper embarks from two major ele ments of poster-promotional informationĪnd background color, and studies the effects of different promotional framesĪnd background colors on the perceived value of consumer activity. Promotions are commonly used marketing tools forĮnterprises the effectiveness of promotional posters is related to the success
